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Great Marketing Comes with Great Responsibility
What does being responsible in your marketing efforts actually mean? There are layers to being trustworthy and conscientious marketers in the travel industry. From over-tourism to environmentally responsible publications, there are many ways your organization can take socially responsible leadership. This includes privacy-centered promotion, inclusive representation in creative and personalized content, and ensuring your agency is actively working to develop long-term growth from the resources they trust. During this presentation we’ll talk about what KPIs you should be expecting, share great examples, and discuss how to increase your responsible marketing across all channels.

Objectives:
Define the different aspects of responsible marketing
Understand environmental impacts to your marketing
Privacy considerations in the age of GDPR and CCPA

Mar 19, 2020 02:00 PM in Eastern Time (US and Canada)

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